Digital maturity diagnostics program

Objectives

Comprehensive, top-down digital maturity scan to identify which digital efforts will cause movement in business metrics

Uncover digital maturity gaps

Detailed mapping of the digital layer and where it's causing costs and not providing enough value

Find business opportunities

High-value moves hiding in internal operations and customer journeys that will help grow revenue and optimize operational costs

Score top initiatives to run

Prioritization of digital initiatives by impact, effort and strategic fit

Scope

Scope of the diagnostics can vary, from an overall digital maturity scan, ran through all core internal and cutomer-facing processes, to a targeted diagnostics of a portion of pre-selected processes based on previous assessments

Typical duration: 2-4 weeks

Internal processes analysis

Stakeholder discussions
Process mapping
Quant. operational employee survey and/or qual. interviews
Day-to-day work shadowing
Benchmarking against best-in-class
Preliminary ideation on solution space

Customer-facing processes analysis

Sales and care channels analysis
Quant. customer survey and/or qual. interviews
Comparative testing against top competitors
Identifying major funnel obstacles and customer pain points
Benchmarking against best-in-class
Preliminary ideation on solution space

Deliverables

Actionable set of recommendations with all the supporting evidence and a detailed description of the diagnostics process behind the results

Initiative scorecard

Matrix of most valuable digital initiatives, prioritized on an intersection of feasibility and business impact

Supporting evidence

All results of the performed research activities incl. survey/interview responses, testing results and digital tool benchmarking

Documentation of the process

A clear record of what has been done during the diagnostics and how conclusions were reached

Ready to run the diagnostics?

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